Built on R&D.
Made to last.
Everything is changing at an unbelievable pace, and keeping up requires constant R&D. Betatek is an Istanbul agency founded on exactly that premise — building unique websites, marketing them properly, and engineering the software behind them. Now with AI in the pipeline, and an eye on the AI assistants your customers ask before they ever open a browser.
01 — Services
A full service web agency
Three disciplines, one team: design the site, market it properly, and build the software that sits underneath. Over 500 website projects launched since 1999 — from highly complex custom platforms to simple, elegant blogs.
Web Design
From highly complex custom dynamic websites to simple yet elegant blogs. We've successfully developed and launched over 500 website projects since 1999.
- Responsive website design
- Mobile website design
- Landing page design
- WordPress custom blog design
- E-commerce website design
Internet Marketing
A beautiful website is nothing if not marketed effectively. We blend a cocktail of advanced SEO, SEM and viral techniques to boost your traffic.
- Search engine optimisation
- Advertising campaign management (SEM)
- Newsletter & SMS campaigns
- Social media marketing (SMM)
- Content & conversion optimisation
Software Development
We've built all sorts of web-based software over the years, and we're well versed with PHP, Python, Django, MySQL, MongoDB, jQuery, Swift, WordPress and Drupal.
- Content management (CMS)
- Customer relationship management (CRM)
- iOS & Android mobile apps
- E-commerce platforms
AI Integration & Consulting
Where does AI actually earn its place in your product or your marketing operation? We help teams work through that — retrieval over your own content, LLM features inside existing applications, internal automation, and the governance questions that come with them. No hands-on build required if you only need the thinking.
E-Commerce & Mobile
Fully custom storefronts or WooCommerce, OpenCart and Magento builds — B2B and B2C, with product data structured so search engines and AI assistants can read and cite it. Plus native iOS and Android apps, or cross-platform where that makes more sense for the budget.
02 — AI-accelerated delivery
From brief to production, without the six-month wait
Traditional agency timelines are mostly waiting — for specs, for wireframes, for the first working build. We use AI to collapse the parts of that process that were never really creative work, and spend the time saved on the parts that are. It is the same R&D instinct Betatek was founded on, applied to a new set of tools.
Discovery
We interrogate the brief with you and pressure-test assumptions. AI helps us model data structures, map user journeys and surface edge cases on day one rather than in week six.
Days, not weeksWorking prototype
You get something clickable and real early. AI-assisted scaffolding means the first build is generated in hours, then hardened by engineers — so feedback lands on software, not slides.
Week oneBuild & harden
Iterative sprints with AI-assisted code review, test generation and documentation running alongside. Security, performance and accessibility are checked continuously rather than bolted on at the end.
ContinuousLaunch & be found
Deployment, monitoring and handover — plus the schema, entity and content work that makes the site discoverable in both Google and the AI assistants your customers are already asking.
Ongoing
Where AI helps — and where it doesn't
Fast is only useful if it's also right
AI is very good at the first 70% and unreliable at the last 30%. We're explicit about that split. Generation gets you a draft; architecture, security review, data modelling and judgement about your business still come from people who have shipped this before — in our case, for more than two decades.
- Every AI-assisted commit is reviewed by a named engineer before it merges.
- You own the code, the repository and the documentation. No lock-in, no mystery layers.
- We tell you when AI is the wrong tool for a job, which is more often than the market admits.
- Client data stays out of public model training. Sensitive work runs on controlled tooling.
03 — AI search visibility
Rank in the answer, not just the results page
A growing share of research now ends inside an AI assistant. The user asks a question, gets one synthesised answer naming two or three companies, and never sees a list of ten blue links. If your brand isn't in that answer, you were never in the running — regardless of where you sit in classic rankings.
Perception audit
We run a set of real buying-intent prompts across every major assistant and record what each one says about you — and about your competitors. You get a plain inventory of the attributes AI currently associates with your brand, the ones it gets wrong, and the ones it hands to someone else.
Content built to be cited
Language models quote sources that are specific, structured and verifiable. We write and engineer content that way: clear definitions, comparison tables, named data, dated claims and question-shaped headings that map to how people actually phrase prompts.
Entity & schema engineering
Assistants reason about entities, not keywords. We tighten your structured data, knowledge-graph presence and cross-source consistency so that machines can resolve who you are, what you do and who you do it for — without guessing.
Visibility tracking
Ranking reports don't measure this. We track share of voice across a fixed prompt set over time, so you can see whether your presence in AI answers is improving, flat, or being eroded by a competitor.
Technical foundations
Crawlability for AI agents, clean rendering without JavaScript dependence, sensible robots and llms.txt directives, fast servers and clean HTML. Classic technical SEO still decides whether the crawler ever reaches your content.
Third-party signal
Models weigh what others say about you as heavily as what you say about yourself. We work on the review sites, directories, industry listings and editorial mentions that assistants pull from when forming a recommendation.
SEO and GEO are not the same job
One optimises for a click. The other optimises for a citation.
Classic SEO competes for position on a page of links. Generative engine optimisation competes to be the source a model reaches for while writing its answer. The technical groundwork overlaps; the content strategy does not. We run both, because for now your customers use both.
- Keywords → questions. We map the full prompt a buyer types, not the two-word stub.
- Pages → passages. Models cite extractable chunks, so we structure content chunk-first.
- Backlinks → corroboration. Consistent facts across independent sources beat volume.
- Rank → share of answer. Reporting is measured in mentions and citations, not positions.
04 — Selected work
Check out some of our recent work
Municipal portals, resort and travel platforms, logistics systems, retail storefronts and healthcare sites — designed, built and marketed from Istanbul.
05 — Clients
We work with some of the top companies in their fields
Banks, municipalities, broadcasters, resorts, logistics groups and consultancies — long relationships built on work that kept performing after launch.
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06 — Technology expertise
We are versatile
We can work with most of the cutting-edge systems and languages out there — and we keep the list current, because that is what constant R&D actually means.
07 — About Betatek
An agency founded on constant R&D
Everything is changing at an unbelievable pace. Keeping up requires constant research and development — not a rebrand every few years. Betatek was founded on the premise of consistently striving to build unique websites and software, and that essence transpires into the work we do and what our customers think of us. We have been doing it from Akaretler, Beşiktaş since 1999.
- Over 500 website projects developed and launched since 1999.
- Design, marketing and engineering under one roof — no handoffs between vendors.
- Turkish and English delivery, for local groups and international brands alike.
- We take over inherited codebases and stabilise them, including legacy rescue work.
08 — Questions
Frequently asked
Three things, from one team in Istanbul. Web design — from complex custom dynamic websites to simple, elegant blogs. Internet marketing — SEO, SEM, newsletter and SMS campaigns, and social media. And software development — content management, CRM, e-commerce and mobile applications built on PHP, Python, Django, MySQL, MongoDB, WordPress and Drupal.
Since 1999, with more than 500 website projects developed and launched in that time. Clients have included Beşiktaş Belediyesi, Yapı Kredi Bankası, Deloitte, Cartoon Network, Turkcell Dialog Müzesi, Letoonia Resorts, Solmaz Lojistik, Gazella Turizm, Lineadecor, Cerebra, Multiplayer, LEAP and Staras.
It means senior engineers using AI tooling at specific points in the delivery cycle where it demonstrably helps: turning a brief into a data model, scaffolding boilerplate, generating test coverage, reviewing diffs, and writing documentation. It does not mean generated code going into production unread. The speed gain comes from removing setup and repetition, not from removing engineering judgement.
SEO competes for a position in a list of links that a person then clicks. AI search optimisation — also called GEO or AEO — competes to be a source the model cites while composing a single answer. Technical foundations overlap heavily, but the content strategy differs: you optimise for extractable, verifiable passages and consistent entity signals rather than keyword-targeted pages. Most brands need both, because buyers still use both.
Yes. We build a fixed set of buying-intent prompts for your category, run them across the major assistants, and record what each returns — whether you appear, how you are described, which competitors are named instead, and which sources the answers lean on. Repeating that set on a schedule gives you a trend line rather than a one-off snapshot.
HTML5, PHP, Python and Django, Node.js, MySQL and MongoDB, jQuery, Swift, WordPress, Drupal and Magento — plus custom and open-source e-commerce. We are versatile by design and can work with most of the cutting-edge systems and languages out there, and we also take over existing codebases from other teams.
Not from a short enquiry form. If you are requesting pricing for website development, please complete our Website Assessment Survey so we understand scope, integrations and content requirements first. We also ask that enquiries come from a corporate email account rather than a free provider such as Hotmail, Gmail or Yahoo.
Betatek Bilişim İç ve Dış Ticaret Ltd. is based at Vişnezade Mah. Süleyman Seba Cad. No: 79/1 Akaretler, Beşiktaş — İstanbul 34357. You can reach us on +90 (212) 401 4122 or at [email protected].
09 — Contact
Get in touch with us
Tell us what you are trying to build, market or fix. We will tell you honestly whether we are the right team for it.
Beşiktaş — İstanbul 34357, Türkiye
Important message
- We do not respond to enquiries from email addresses such as Hotmail, Gmail or Yahoo. Please use your corporate email account.
- If you are requesting pricing for website development, please complete our Website Assessment Survey. We cannot provide pricing from the basic form alongside.